This Privacy Policy is provided pursuant to Article 13 of European Regulation No. 679/2016 and applies exclusively to all Data collected through the Website www.swimmingsoundsystem.com/. This Privacy Policy is subject to updates that will be published on the Website on a timely basis. This Privacy Policy, together with the Terms and Conditions, any other documents referred to herein, and the Cookie Policy set out the basis on which the Personal Data of the Data Subject will be processed.
Data Controller
The Data Controller for the Data collected from this Website is Roberto Berselli, Strada Collegara 90/1 – 41126 Modena, Italy, email: info@mausound.it
Personal Data
Personal Data shall mean any information that makes a natural person identified or identifiable (Data Subject). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an on-line identifier or to one or more factors specific to his or her physical identity.
Categories of Personal Data Processed
The Personal Data processed by this Website, either independently or through third parties, include Common Data such as: Cookies, Usage Data, Contact Data including first name and surname, e-mail address, telephone and shipping numbers, billing address; login and account information including user name, password and unique user ID; personal data including gender, place of birth, date of birth and purchase history; payment method or credit card information, as well as marketing and cookie preferences.
Methods of Processing Personal Data
The Personal Data provided by you or acquired will be processed according to the principles of fairness, lawfulness, transparency and protection of confidentiality pursuant to the regulations in force. The Data Controller processes Users’ Personal Data adopting appropriate security measures aimed at preventing unauthorised access, disclosure, modification or deletion of the Personal Data. Processing is carried out using IT and/or electronic communication tools, with organisational procedures and logics strictly linked to the stated purposes.
Purpose and Legal Basis of the Processing of Personal Data
Personal Data may be collected autonomously by the Data Controller or via third parties. In this case, the computer systems and software procedures used to operate this Website acquire certain User Personal Data that is technical-IT in nature (e.g. IP address, type of browser used, operating system, domain name and URLs of websites accessed or exited from), the transmission of which is inherent to the normal operation of the Internet. These Data may be processed for the sole purpose of obtaining anonymous statistical information concerning use of the website and to check that it is operating correctly, and shall be deleted immediately after processing.
The Data that the Data Subject chooses to voluntarily provide shall be subject to processing in compliance with the conditions of lawfulness pursuant to Article 6 of the GDPR and shall be processed to enable the Website to provide its services, as well as for the Purposes indicated below and shall be stored for the time necessary to fulfil those Purposes.
The Purposes of the processing are:
1) Responding to requests and providing Information
The Data shall be processed so that you can be contacted or to follow up on specific requests you make to the Data Controller for communications relating to the Services and/or Content of the Data Controller, by means of e-mail messages or other communication tools.
Legal Basis: this processing is optional and based on the consent of the Data Subject, but the provision of Data is necessary to pursue the stated purpose.
Data Storage Period: until the Data Subject withdraws consent.
2) Website registration form
The Data will be processed to register you on the Data Controller’s site in order to purchase the Data Controller’s Products.
Legal Basis: this processing is optional and based on the consent of the Data Subject, but the provision of Data is necessary to pursue the stated purpose.
Data Storage Period: until the Data Subject withdraws consent.
3) Information and pre-contractual fulfilments
The Data shall be processed so that you can be contacted or to follow up on specific requests you make to the Data Controller for informational communications and/or information regarding purchasing the Products of the Data Controller, by means of e-mail messages or filling out contact forms or through other communication tools.
Legal Basis: this processing is optional and based on the consent of the Data Subject, but the provision of Data is necessary to pursue the stated purpose.
Data Storage Period: until the Data Subject withdraws consent.
4) Processing required as per a contract
The Data shall be processed to fulfil the obligations arising from the contract entered into between you and the Data Controller for the sale of Products on the Website, to contact you in relation to the Contract and to manage the contract, to manage requests for legal guarantees and assistance, and requests for withdrawal, management and termination of the Contract.
Legal Basis: this processing is necessary to perform the contract that you are a party to, to execute pre-contractual measures or to fulfil a legal obligation to which the Data Controller is subject.
Data Storage Period: 10 (ten) years or other term required by law.
5) Fulfilment of any obligations under applicable laws
The Data shall be processed to comply with all types of obligation contemplated and provided for by applicable laws, regulations, related rules, business practices and tax/fiscal matters, including also for the purposes provided for by the anti-money laundering legislation in Italian Legislative Decree 231/2007, as amended.
Legal Basis: this processing is necessary for compliance with a legal obligation to which the Data Controller is subject.
Data Storage Period: 10 (ten) years or other term required by law.
6) Soft spam
The Data shall be processed to allow the Data Controller to send you commercial and promotional communications by e-mail concerning Products and/or Services similar to the Products/Services sold to you without the need for your prior express consent, as provided for by Article 130(4) of the Privacy Code, as amended by Italian Legislative Decree no. 101 of 2018, and provided that you, the Data Subject, do not exercise your right to object.
Legal Basis: this processing is based on the legitimate interest of the Data Controller within the meaning of Article 6(F)and Recital 47 of the GDPR.
Data Storage Period: until the Data Subject objects.
7) Newsletters
The Data will be processed to send promotional, commercial and advertising communications and material or concerning initiatives and events of the Data Controller, through newsletters.
Legal Basis: this processing is based on the freely given consent of the Data Subject pursuant to Article 6(1)(A) of the GDPR.
Data Storage Period: until the Data Subject withdraws consent using the specific tool at the bottom of the newsletter or by sending a request to the Data Controller.
8) Statistics
The Data will be processed to conduct statistical analysis on aggregated and anonymous data, to analyse your behaviour, to improve the products and services provided by the Data Controller and to meet your expectations.
Legal Basis: this processing is based on the freely given consent of the Data Subject.
Data Storage Period: until the Data Subject withdraws consent.
9) Profiling
The Data will be processed to analyse and assess interests, habits and consumer spending choices, including creating profiles to be able to send personalised information and promotional material on the Services/Products offered by the Data Controller.
Legal Basis: this processing is based on the freely given consent of the Data Subject pursuant to Article 6(1)(A) of the GDPR.
Data Storage Period: until the Data Subject withdraws consent.
10) Direct Profiling
The Data will be processed to analyse and assess interests, habits and consumer spending choices, including creating profiles by filling out forms on the site to enable you to select the services that best match your needs.
Legal Basis: this processing is optional and based on the consent of the Data Subject, but the provision of Data is necessary to pursue the stated purpose.
Data Storage Period: until the Data Subject withdraws consent.
Disclosure of the Data
In addition to the Data Controller, the following parties may have access to the Data:
- a) categories of specially-trained persons in charge of processing involved organising the Website (administrative, sales, marketing or legal employees or system administrators);
- b) external parties (such as third-party providers of technical services, hosting providers, IT companies, communications agencies), who are also nominated as Data Processors by the Data Controller pursuant to Article 28 of the GDPR. The list of Data Processors, if appointed, can be requested from the Data Controller at any time;
- c) public or private entities that can access the Data in compliance with legal obligations;
- d) parties that perform ancillary and instrumental tasks with respect to the Data Controller’s activity.
Processing Times
As expressly provided for in Article 5(1)(e) of the GDPR, the Data are stored for the time necessary for the Processing thereof in connection with performing the service requested by the Data Subject, or required for the Purposes described above in this document.
At the end of the storage period, Personal Data will be erased and therefore, the rights of access, erasure, rectification or data portability can no longer be exercised.
Cookies
This Website uses Cookies. Cookies are small text files which may be used by websites to make the Data Subject’s experience more efficient and to personalise content and advertisements, provide social network features and analyse traffic. Cookie Policy
Place of Processing and Transfer of Data Abroad
The Data are processed at the registered office of the Data Controller. For further information, contact the Data Controller. The Data may be processed by natural persons and/or legal entities acting on behalf of the Data Controller under specific contractual obligations, based in EU Member States or non-EU countries. In the event that the Data is transferred outside the EEA, the Data Controller shall take all appropriate contractual measures to ensure adequate protection of the Data.
Exercising Your Rights as the Data Subject
You, as the Data Subject, are entitled to exercise the rights provided for in Articles 7, 15-22 of European Regulation 679/2016. Specifically, you have the right to withdraw your consent at any time and, upon simple request to the Data Controller, you may request access to your Personal Data, receive the Personal Data provided to the Data Controller and, where possible, transmit them to another Data Controller without hindrance (portability), obtain the updating of the Data, the restriction of processing, the rectification of the Data and erasure of any Data processed in breach of the applicable legislation. You have the right, for legitimate reasons, to object to the processing of Personal Data that concerns you, and to the Processing for the purpose of sending advertising materials or direct selling or for the performance of market research. You also have the right to lodge a complaint with the Italian Data Protection Authority as supervisory authority for the protection of personal data or to take appropriate legal action. You may exercise your rights by contacting the Data Controller by e-mail at: info@mausound.it
Tools used for Personal Data Processing
CONTACT FORM
By entering your Data in the contact form, you thereby give implied consent to the use of this information in order to respond to any requests for information, or for any other purpose indicated by the subject entered in the form. Personal Data collected through the contact form: E-mail address, Name and Surname, Telephone no.
E-MAIL ADDRESS MANAGEMENT
These services make it possible to manage a database of e-mail contacts, telephone contacts or contacts of any other kind used to communicate with the Data Subject. These services may also allow for the collection of Data relating to the date and time that you viewed messages, as well as your interaction with them, such as information on your clicks on links in the messages.
NEWSLETTERS
When you sign up for the newsletter, your email address is automatically entered into a list of contacts to whom e-mail messages will be sent containing information, including of a marketing/promotional nature, relating to this Website. Your e-mail address may also be added to this list as the result of registering this Website, or after making a purchase. You may choose to unsubscribe from the newsletter at any time by clicking on a specific button in the e-mail. After clicking on the delete button, your Data will be immediately erased from the ‘e-mail marketing’ software. Personal data collected: E-mail address and Name and Surname.
WEBSITE REGISTRATION
By registering, you allow the Website to identify you and give you access to dedicated services.
Registration and authentication services may also be carried out with the assistance of third parties. In this case, the application may access some Data stored by the third-party service used for registration and identification.
You register directly on the site by filling in the Form and providing your Data.
STATISTICS
Statistics services enable the Data Controller solely to monitor and analyse traffic data, and are used to keep track of the Data Subject’s behaviour. This Website uses the following services:
Google Analytics (Google Ireland Limited)
Google Analytics is an analytics service provided by Google Ireland Limited. Google uses the Personal Data collected in order to track and examine the use of this Website, compile reports and share them with the other services developed by Google. Google may use Personal Data to contextualise and customise the adverts it displays in its advertising network. Google may also transfer this information to third parties if required by law or if these third parties handle the aforementioned information on behalf of Google. The IP address anonymisation function is active on this website. The IP address transmitted by your browser for purposes related to Google Analytics will not be merged with other data already held by Google.
Google provides the browser add-on to deactivate Google Analytics at the following link https://tools.google.com/dlpage/gaoptout?hl=en. Personal Data Collected: Cookies and Usage Data. Place of Processing: Ireland – Privacy Policy (link da attivare https://policies.google.com/privacy?hl=en)
REMARKETING AND RETARGETING
These services enable this Website to communicate, optimise and deliver ads based on your past use of this Website. This is done by tracking Usage Data and using Cookies.
CONTENT ON EXTERNAL PLATFORMS
These services enable users to view content hosted on external platforms directly from the pages of this Website and to interact with them.
If a service of this type is installed, then it may collect traffic data relating to the pages on which it is installed, even if the Users do not actually use the service. This Website uses:
YouTube (Google Ireland Limited)
YouTube is a video content viewing service managed by Google that enables this Website to incorporate content of this kind on its pages. Personal Data Collected: Cookies and Usage Data. Place of Processing: Ireland – Privacy Policy (link da attivare https://policies.google.com/privacy?hl=en)
PAYMENT MANAGEMENT
Payment processing services enable this Website to process payments by credit card, bank transfer or other means. The Data used for payment are acquired directly by the operator of the payment service requested without being processed in any way by this Website. Some of these services may also allow for the scheduled sending of messages to the Data Subject, such as e-mails containing invoices or payment notifications. This Website uses the following services:
PayPal (PayPal Europe S.à.r.l. et Cie, S.C.A Inc.)
PayPal is a payment service provided by PayPal Europe S.à.r.l. et Cie, S.C.A Inc., which allows you to make online payments using your PayPal credentials. Personal Data Collected: Cookies and various types of Data, according to what is specified in the service Privacy Policy. Place of Processing: Luxembourg – Privacy Policy (link da attivare https://www.paypal.com/uk/legalhub/paypal/privacy-full)
Changes to this Privacy Policy
The Data Controller reserves the right to make modifications to this Privacy Policy at any time, notifying users of such changes on this web page. As such, you should view this page on a regular basis, and take the last update date shown at the bottom of the page as reference. If you do not accept the changes made to this Privacy Policy, you must cease using the Website immediately and you may apply to the Data Controller to have your personal data removed. Unless otherwise specified, the previous Privacy Policy shall continue to apply to Personal Data collected up to that time. The Data Controller is not responsible for updating all the links displayed in this Privacy Policy. Therefore whenever a link is not working or has not been updated, you acknowledge and accept that you must always refer to the document and/or section of the websites referred to by that link.
Privacy Policy updated as of July 2025